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| Training |
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Participant profile:
- Senior Management
- Traffic manager
- Marketing & Advertising department
- IT department
Prerequisites:
- Current XiTi contract
Practical work:
- Using the client's XiTi interface
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| Presentation |
Several types of training are available to suit your needs and the types of XiTi users in your company.
You will learn to use the full potential of XiTi in order to:
- improve your knowledge of your visitors,
- increase your audience,
- optimise the user-friendliness and ease-of-use of your site,
- optimise your sales and your marketing actions etc.
These training packages can also help you discover the latest innovations from XiTi and exploit them to the full.
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| Training content |
- XiTi in your company (for senior management and those involved in the life of the site: editorial, marketing & advertising, traffic manager, IT)
- The interface (groups of sites, main menu, calendar, analysis zone, configuration and document sections)
- Configuration (configuring the XiTi marker, customising the interface, defining the tree structure, mananging user permissions)
- Indicators (controlling the site through the use of key indicators)
- Visitor behaviour (interest criteria, unique visitors, loyalty and acquisition)
- Navigation (processes between several pages, pages viewed after, pages viewed before, magnifying glass, entry and exit pages etc.)
- Sources (measurement and analysis of organic and marketing sources: direct access, e-mails, RSS feeds, sponsored links, banners; measurement of ROI and identification of click fraud)
- Linkage (identification of affiliated sites, search engines, keywords)
- Geolocalisation (exact identification by continent, country and region)
- Technical details (summaries of visitors' equipment, compatibility diagnosis, list of internal and external errors)
- Report distribution (scheduled and automated data exports and report generation)
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