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| R.O.I. Module |
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ROI: Return On Investment
- Conversions generated by marketing campaigns
- Expert, credible measurements
- Certified, independent trusted authority
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| XiTi's ROI module offers concrete, simple analyses to improve the performance of all your on-line marketing investments and to evaluate click fraud.
It also puts your marketing data into the context of your overall traffic data. |
| Key Features |
- Specific indicators to facilitate decision-making
- Calibration of several types of measurements (keywords, e-mailings, banners etc.)
- Click Fraud detection
- Precise measurements (details of sources, search engines and keywords)
- Campaign latency
- Comparison between traffic generated by marketing actions and organic traffic
- Turnover achieved (conversions achieved on transaction target pages)
- Potential turnover (difference between full baskets paid for and full baskets)
- Identification of prospects (subscribing to a newsletter, downloading a document, filling in a form etc.)
- Custom targets
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| To get more information or a personalized demonstration, contact our team |
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