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| XiTi Analyzer II |
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Drive the performance of your website
- Optimization of the key indicators (KPIs)
- Help with strategic decision-making
- ROI of e-marketing actions
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XiTi AnalyzerII is the SaaS* solution for websites that want to optimize their Web 2.0 performances: ergonomics, content, process, R.O.I., CRM, e-marketing.
XiTi AnalyzerII becomes indispensable to the marketing or IT services’ strategic decision-making.
This solution can be enriched with specific dedicated modules (SalesTracker Module, Segmentation Module).
* SaaS: Software as a Service i.e. a client/server application
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| Key Features |
- A customisable dashboard: Gives the possibility to each user to choose the principal data that he wishes to monitor (KPIs), all in customising his layout.
- A/B testing: Compare up to 4 versions of a single page so as to identify the most competitive version to put online (ex: editorial tests, ergonomics or advertising).
- ClickZone™: This functionality concerns all the clickable zones of your page (image, link, “submit” button, “select” menu, etc.) and proposes several graphic representation modes of the clicks made. The “Heatmap” makes it possible to view the hot zones (red) and the cold zones (blue) so as to quickly identify ergonomic improvements. The “Overlay” representation positions coloured bullets on your pages and offers a view of the numeric values of the number of clicks on each link. This representation, figured, proposes irrefutable editorial information.
- Process: Allows a graphic analysis (conversion funnel) of the efficiency of a process page such as the subscription of an Internet user, the online purchase, etc. Key function in order to correct the sources of loss.
- Geolocalization: Segment the visits by combining the graphic criteria with the key usage indicators. Makes it possible to target the content according to the localisation of the Internet users.
- Reporting: Generate in one click from the interface, customisable reports of exports of data in the principal formats all in configuring the sending frequency and the recipients.
- Detailed analysis of campaigns: Set of advanced functionalities destined at refining the analysis of impact of the marketing actions: sponsored links, advertisements, e-mailings, etc. Example: In the case of sponsored links, one could determine the ROI by keywords and define the best referencing.
- Multivariable: Allows the user to enrich the analysis with marketing actions by adding specific criteria. Example: Within the framework of an advertisement, the user fills in the type of support, the format, the duration, etc.
- Mobile sites: Measure traffic and audience and analyze mobile marketing campaigns performance.
- Rich media : Measure, analyze and optimize all video standards: Windows media, Flash Video, Real media, MPEG4, QuickTime available on your site.
- Internal search engine: If the website possesses an internal search engine, the functionality makes it possible to analyse the search expressions of the Internet users in the website in order to optimise the content of the website.
- Multi-criteria and personalized indicators: Personalise the analyses according to the specific needs of the website. The user creates criteria or indicators and crosses them with existing variables.
- Scoring indicators: Bring an added value to the analysis with the Behavioural Quotient® which illustrates the interest of the Internet user and the Degree of Implication which makes it possible to integrate the weight of importance of the pages.
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